2010 Corporate Social Responsibility Report – Top 50 US Companies
Posted on October 13, 2010 by derek
First, take a look at the top 50 list (Screen Grab from the report):
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What is CSRI?
The CSRI is the combined average of the general public’s perceptions along the three key dimensions -Citizenship, Governance and Workplace. This combined score yields greater insight into the influence of stakeholder programs, policies and activities on reputation.
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Other findings (from The Inspired Economist):
- Companies that U.S. consumers hold in high regard tend to receive corresponding marks for their activities in Citizenship, Governance and the Workplace shown by a positive linear relationship between corporate social responsibility and corporate reputation scores of companies.
- Analysis shows that if a company is able to improve reputation by 5 points the number of people who would positively recommend the company goes up by 6.0%.
- Not surprisingly, financial diversified services companies, banks and insurance companies as well as energy companies anchor the bottom of industry rankings.
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In a nutshell:
Social Responsibility is positively correlated with reputation which is in turn, positively correlated to consumer support (e.g. recommendations from consumers), which would have a dramatic effect on the bottom line.
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Check out the full report here.
