How To: Coca Cola Enterprises Releases 6th Corporate Responsibility Report
Posted on July 12, 2011 by derek
Although we’re light years from voluntary reporting of this nature and scope in our side of the world (I’ve heard the word “Archaic” used to describe this situation, in a professional capacity), we know that we’re going to have to do it eventually. So it makes sense to take a look at the more innovative of the lot: Coca Cola Enterprises.
Here’s the cool thing, they (with 3BL Media) made a video about their report, which is very informative:
Here’s some good highlights from Triple Pundit:
- The report is 40 pages long, not too long, not too short–and full of graphs and charts that outline the company’s goals and objectives
- CCE has 7 key focus areas, from energy to employee engagement to packaging.
- Sustainability can pay off: CEE decreased its energy consumption four percent while increasing the volume of its business by four percent.
- A new PET recycling plant in the UK will double the amount of recycled PET generated in that country and will be one of the largest such facility in western Europe.