From: Press Release (Singapore, October 20, 2011)

Fifty lucky taxi drivers and their passengers can look forward to more comfortable rides, while at the same time, participate in an exciting initiative to reduce carbon footprint and contribute to environmental sustainability. 3M is sponsoring the installation of 3M™ Crystalline Solar Films in a fleet of 50 taxis, which will result in a natural reduction in temperature of up to 2.8 degrees Celsius in the vehicles.
“3M™ Crystalline Solar Films feature a proprietary, multi-layer optical film technology that combines over 200 layers in a film that is thinner than a Post-it® Note. Each optical layer is specially designed to reflect the infrared and UV rays while allowing visible light to pass through. This technology is the reason a clear film can reject more heat than darker films, without changing a car’s appearance. The premium product combines technology with clarity and is eco-friendly too,” said Mr Edmund Tan, General Manager of 3M Singapore’s Industrial & Transportation Business.
Solar heat comes from two primary sources, the visible light that one sees and the infrared light that one feels. Crystalline solar films reject up to 97% of the sun’s heat-producing infrared light and block up to 60% of the heat coming through the windows. These industry-leading, spectrally-selective films are designed to keep one cool, comfortable and protected. Each degree Celsius less will save about 10% on energy use.
To comply with the Land Transport Authority’s car tint law, crystalline films allow up to 90% of the natural light into the vehicle. As these films are non-metallized, there is zero interference with GPS and cell phone signals. Some 8,000 sq ft of the solar films, costing $75,000, will be used in this exercise.
“3M’s technologies are being applied by customers worldwide to enable them to meet their own environmental challenges. A vital component of 3M’s sustainability strategy is to develop product solutions, and our portfolio of hundreds of products, is a living example of our expertise in inventing products for a better tomorrow,” Mr Tan elaborated.
This green initiative is in conjunction with the launch of the 3M eCommerce Platform (www.3Mmarketplace.com.sg), where car owners can directly purchase solar films from 3M online. Members of the public can recognised the 50 designated taxis as they will carry 3M advertising with the taxi wrap media, in addition to being installed with the crystalline solar films.
Mr Soh Piak San, 54, who has been driving a Comfort Delgro cab for 11years and one of the 50 at the wheel of the designated 3M taxis, said, “Singapore is so hot and humid. We are in our taxis for at least eight hours a day. With the 3M™ Crystalline Solar Films installed, we can feel the difference – it is much cooler and helps us save energy as we don’t have to turn up the air-conditioning. Add to that, it also protects us from harmful UV rays!”
Mr Lim Ser Teck, 39, concurred, “I’ve been driving a taxi since I was 25 and 3M window films do stand out. Not only do they make the cab cooler when it’s really hot, they also do not affect radio signals and GPS unlike some other films!”