From Ecopreneurist:
If you’re like most business owners, you want to provide value to your customers in a way that gives you an edge over the competition. That means seizing opportunities to provide offerings that deliver more value to your customers than your competitors deliver.
Is E-Reading Really Greener?
by Raz Godelnik on IBPA
The emergence of e-book readers, starting with the release of Amazon’s Kindle in November 2007 and through the launch of Apple’s iPad in April 2010, is changing the book industry. No doubt about that. But is it also making reading more sustainable? Is it really greener to abandon the good old print-on-paper book for a cool gadget that holds hundreds of books without causing back strain?
By Christina Ng for My Paper
SINCE April, 77 companies here have signed up to improve energy efficiency and implement energy-management practices – an encouraging start, according to the National Environment Agency (NEA).
These firms are participants of the agency’s Energy Efficiency National Partnership (EENP) scheme, which organised workshops and seminars to help the companies understand how they can improve in areas such as industrial- energy efficiency, waste heat recovery and energy-efficiency financing.
Everyone’s doing the green thing these days, and naturally (pun not intended), marketing people are scrambling to claim that their brand’s products are green, natural, sustainable, organic, LOHAS etc.
The food industry is no different, and although there’s brands out there that are really the real deal, there’s also a load of bullshit greenwash that everyone should know about. Here’s 8 of these claims that you’ve probably seen at the supermarket.
Came across this piece by Mark Johnson on B2C Insider. Again, this one is from an American perspective, but I think that everyone here similarly, wants this question answered.
Here’s some good advice for businesses who want to reposition their products in a green way, and for all green product brands in general. Say thanks to Suzanne Shelton from Greenbiz.com:
Does it matter, if you were running an multi-national environmental charity, who you’re collecting that big cheque from? The same cheque that would, for example, buy up a large piece of land in Indonesia that will prevent the guys from burning all the forests up for palm plantations. Does it matter how the money was collected? Does it matter who’s responsible for the cheque?
![MCj03825700000[1]](http://oliveventures.com.sg/act/wp-content/uploads/2010/08/MCj0382570000011.jpg "MCj03825700000[1]")
